Do you ask yourself why you can't stop overeating? Have you tried most of the weight loss plans with the best of intentions and a commitment to make it work? Have you felt the frustration of wondering what caused yet another diet to fail?
I'll give you some great information that will probably shock you. Maybe you have an overeating problem because you are being directed to exactly that predicament. This doesn't absolve us of personal responsibility in any way. In fact after you get this information, it is really all on you to act on it and solve the problem once and for all.
In this page we'll show how you are being conditioned into a sugar addiction. We'll show you how major parts of the food industry are using a proven method to get you to eat what they want to sell. You'll see how portion size is part of the process.
We're drawing this information from yet another great book. I love presenting information that shakes up the mainstream ideas because it exposes manipulation. Today we're getting quality information from Dr. David Kessler. You may remember him from his time at the Food and Drug Administration. He took on big tobacco. No lightweights there. And plenty of political influence.
He argued that tobacco companies control the amount of nicotine in cigarettes to get smokers hooked. It wasn't an easy fight and in fact is not over. But progress has been made. Nicotine causes smokers to come back to cigarettes even though they know it is bad for them.
In his book, "The End Of Overeating," Dr. Kessler exposes the major food companies for using the same type of tactics to get us hooked on foods that cause us to keep coming back. Even when we know it is unhealthy for us.
This phenomenon was first brought to his attention in the early 80's by Katherine Flegal, a senior research scientist at the Centers For Disease Control and Prevention. Her studies showed a large spike in the number of overweight Americans. This led him to find out why our citizens could not stop overeating.
One of his best sources was actually a leading food consultant. He provided significant background on how the industry reels you in when you try to stop overeating. He reports, "Higher sugar, fat and salt make you want to eat more." This is called the three points of the compass.
When asked directly if food companies make food to be "highly hedonic", he answered, "Oh, absolutely. We try to bring as much of that into the equation as possible."
Americans spend 50% of their food dollars in restaurants. New foods are always being added to include those three points of the compass while being actually layered onto meat or potatoes or even lettuce to fool the salad crowd.
Here are some examples...
Potato skins are made by hollowing out the potato. The skin is fried which gives the surface area a good means to pick up extra unhealthy fat. (It should be noted here that there are healthy fats. The type we're describing in this page are not found on that healthy list.) Then bacon or sour cream or cheese or all of the above are piled on. You are eating fat on fat on fat on fat with extra salt.
Cheese fries are unhealthy fat on more unhealthy fat with sugar on top. Since potatoes are carbohydrates, they break down into sugar in the body.
Chicken tenders are a kid favorite. And they are loaded up with fat and batter. Sugar and salt are added in to increase the addictive properties. Any wonder why we have a childhood obesity problem? As with cigarettes, conditioning starts early.
In the resource library, you'll find a short video that should be of interest to every parent who ever thought about placing fast food chicken tenders or "nuggets" in front of their child.
Dr. Kessler goes into great detail on how the brain interacts with the other parts of the body. He describes tests that prove how our minds can be taught to seek pleasure in the form of certain foods. He further describes how the food industry uses these scientific findings in more ways than just unhealthy types of fat, along with sugar and salt.
He describes how larger portions cause the human brain to lock in that pleasure feeling and also cause the sense of being done eating to go away. The settling point is pushed up.
He further explains how location plays a part in this type of subtle addiction. It is a fascinating read. It does cause me plenty of anger when I think of how restaurants are manipulating the health of people in their drive to sell more sugar-laced food.
We are a nation divided on the issue of healthcare and how to pay for it. Maybe we need to take a step back to see why so many people can't stop overeating? Maybe we should work on better education to teach our children how to overcome this quiet, but so effective subliminal activity that leads them to bad health at a young age.
There is much more information in "The End Of Overeating." In this page we gave you an overview on why you may not be able to stop overeating. And remember, you have a source to find the information, so it falls on you now. In the follow up page we'll help you take the steps to solve the problem of how to stop overeating.
Yet another example of how books do indeed empower.