Is there really such a thing as a sugar addiction? Surely anyone with even an average level of willpower can stop anytime they want to stop. Surely there isn't a subconscious cue pulling people to that sweet taste. Is there?
Think about how the drug trade has evolved around the world. It starts with introductory samples. The promise of relief from pain is a big selling point. Eliminating that "stressed out" perception is another lure. Providing that feel good sensation is a huge draw.
Illegal drugs have flourished as people seek escape from pain, both physical and emotional. Once a person is hooked on that temporary reaction, their minds condition them to seek more of what brings about this titillation. But as time passes, the good feeling doesn't last as long and isn't as effective, so more of a drug is needed to produce the same result.
The image of the pile of white powder being distributed on street corners is vivid in our minds. Cocaine is a multi-billion dollar industry because of a well orchestrated system of distribution networks introducing the drug to the marketplace and letting the process work to gain control of the feel good parts of victim's brains.
At books-empower.com, we've commented many times about the dangers of the three white poisons. Cocaine is not among them. No, these three white poisons are much more formidable and threatening. White flour, white salt, and white sugar are three more deadly substances.
A broad statement for sure. But consider this comparison. Cocaine is known throughout the world as a dangerous drug. It is illegal and millions of dollars are spent trying to eradicate this problem.
The three white poisons are ingredients in many foods that are processed everyday and consumed on a regular basis. There is an entire industry that also spends millions of dollars trying to convince us that their white substances aren't bad at all. And they do taste good.
Because perception becomes reality in so many instances, the consumption of the three white powders goes on and on. Busy people rely on that sugar high as they grab an "energy drink" on the run. These sports drinks are part of that distribution network that grows this sugar addiction.
During a hectic day, how many times do you grab a soft drink to satisfy your thirst and get a quick boost? How long does that boost last? Does your town have that convenient spot where kids can stop everyday to buy a 44 ounce slurpy for just a buck? Is that bargain shopping or what?
Those machines are cash cows for the stores. The cup the kids carry out costs the merchant more than the product. The cost to the person drinking one everyday doesn't come due for a few years. That bargain shopping in too many cases will cost so much more in health care costs. Here is an interesting slide show to give you some more background.
This sugar addiction is also fed by the way it is hidden in many foods, some of which are labeled as "healthy choices." As fat levels are reduced, more sugar or it's new cousin, high fructose corn syrup is added. Slick advertising evolves with the times. The food industry knows how to use buzz words too.
I wrote a three page series about how food companies use the power of sensory cues in the brain to draw people back to trans fat, salt, and sugar loaded items. This sugar addiction is fed by these industry operations. The pages are linked in order and begin here.
Finally it appears that the mainstream media has gotten around to seeing this problem. There is usually a lag time for networks to air programming that offers real help. Just below is a segment that offers some hope for national attention to this sugar addiction. It took such a push to reduce tobacco addiction.
There is a pretty simple process to beating this damage to heart health. Maybe not always easy, but for sure simple.
* Recognize it is truly an addiction.
* Draw from quality information. David Kessler's book, "The End Of Overeating" is a great place to start.
* Do a pantry purge. Get rid of the foods feeding this sugar addiction. Sports drinks, soda, even those "healthy foods" laced with sugar.
* Shop on the outside of the store. The whole foods, fruits and vegetables are found here. The sugar addiction feeders are in the middle.
* Plan your meals and slow down. Instant oatmeal may be quick, but like fast food, is a sugar packet wrapped in a food jacket.
We've written over and over that bad diet leads to heart disease and all the conditions associated with cardiovascular system health. You can add in many cancers to that mix. And more and more evidence points to a connection between arteriosclerosis and Alzheimer's disease.
Health care will be the second biggest elephant in the room in the very near future. Unsustainable national debt levels are number one with a bullet. But health care costs are part of that bullet. Recognize the problem, respond with resolve, teach the process. Just like the directions on the shampoo bottle. Rinse and repeat.
Is there such a thing as sugar addiction? The evidence is clear and it is indisputable that the answer is "Yes." As is the cure. The motivation....?
That is up to you.